Aubade Delivers The Sexy

At the shop, we often joke that we should change our name to “Embrasse Aubade” and stock only the most exquisite French lingerie with all the finest bells and whistles, in every color except for nude. Impractical though this may seem, Aubade is  certainly a seductive force to be reckoned with. Case-in-point, their latest internet campaign, frenchartofloving.com.

Visitor be warned: Once you enter the site, you won’t be able to leave without exploring all of the drawers in the virtual armoire, clicking on every strange object within and reading all about the French Art of Loving. And who could blame you when each click leads to a playfully romantic tidbit like the one titled, “Get the Oooh La La Back with a Real French Kiss:”

One of the best things about the French is that cinematic smooch, the famous French kiss.

To get yourself a full-on, film star ‘Frenchy’ before breakfast, make sure you’re dewy fresh before he’s even stopped snoring (Impossible doesn’t exist in French, so heed our words of wisdom!).

The night before, hide a powder compact (nude, obviously), rose blush, a colourless lip balm (glossy) and a breath mint under your bed. Wake yourself up before Monsieur and roll over gently to sort yourself out without getting out of bed. Once you’re ready, coax him softly awake. He won’t believe his eyes: you’ll be just like a star waking up in a movie (the ones without the pillow creases on their cheeks?).

The site has other clever sections like “Reasons to be Cheerful on Sleepless Nights,” “Having Fun With Your Stockings,” and the silly quiz, “What Does Your Legwear Say About You?”

And, since we can’t fill the store with Aubade but we can fill the blog with images of their lingerie, here’s a sneak peak at the set that will be arriving in-store soon. The collection is called Escale a Casablanca– “Stopover in Casablanca.” Does it get any sexier than that?

One of the best things about the French is that cinematic smooch, the famous French kiss.

To get yourself a full-on, film star ‘Frenchy’ before breakfast, make sure you’re dewy fresh before he’s even stopped snoring (Impossible doesn’t exist in French, so heed our words of wisdom!).

The night before, hide a powder compact (nude, obviously), rose blush, a colourless lip balm (glossy) and a breath mint under your bed. Wake yourself up before Monsieur and roll over gently to sort yourself out without getting out of bed. Once you’re ready, coax him softly awake. He won’t believe his eyes: you’ll be just like a star waking up in a movie (the ones without the pillow creases on their cheeks?)One of the best things about the French is that cinematic smooch, the famous French kiss.

To get yourself a full-on, film star ‘Frenchy’ before breakfast, make sure you’re dewy fresh before he’s even stopped snoring (Impossible doesn’t exist in French, so heed our words of wisdom!).

The night before, hide a powder compact (nude, obviously), rose blush, a colourless lip balm (glossy) and a breath mint under your bed. Wake yourself up before Monsieur and roll over gently to sort yourself out without getting out of bed. Once you’re ready, coax him softly awake. He won’t believe his eyes: you’ll be just like a star waking up in a movie (the ones without the pillow creases on their cheeks?).