It’s a wonderful, interesting time for lingerie– the industry is moving at an impressive clip, changing minds and cultural ideals with every new step. Up until recently, the Kate-Moss-Waif was the woman to be. Enter New York Magazine with their stunning latest cover, touting Mad Men’s Christina Hendricks as “the Return of the Voluptuous”:
New York Mag's Feb. 22-Mar.1 Issue
Though we would have loved to see more fabulous lingerie looks inside the magazine, the cover says it all– the womanly silhouette is back, and some of the world’s greatest designers have picked up on the fact that curvy is the new bean-pole.
Case-in-point, Prada’s Fall 2010 runway show that took place just last week:
Bustline darts and ruffles ruled the runway at Prada's Fall show.
Word has it that the folks at Prada airlifted a number of “curvier” models (Doutzen, Miranda and Alessandra, to name a few) in at the eleventh hour to showcase the collection on more average frames. The clothing itself plays up the bust with ruffles and dart detailing, and many of the looks were nipped in at the waist by a skinny belt. The result is a visible shift to using elements of design that complement and play up shapely figures.
All of this suggests that the world is finally picking up on what men and lingerie insiders alike have known all along– fads are fleeting, but the natural female form, with all its twists and turns, is always the sexiest.
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